Wavemaker Taiwan has won an account from multinational computer and phone hardware and electronics company ASUS to handle the conglomerate’s media business within its remit.
The agency will begin its service from Q3 2020 onwards. Duties of this account include brand communication strategies, and media planning and activation across major product lines.
Commenting on the win, Chris Lo, general manager of Wavemaker Taiwan, said: “ASUS is always passionate in technology and is a pioneer in innovation to bring better products and services to the customers. This attitude is in line with the positive provocation spirit that Wavemaker wants to deliver to our client. As the new partner for ASUS, we are looking forward to provoking the challenges ahead and realising the business growth together.”
Rooted in Taiwan, ASUS is a multinational technology company producing personal and business computers, mobile phones, tablets, and other communication hardware. It is also a leading PC brand in the Taiwan market.