Wavemaker SG names Rachna Julka as head of investment

Wavemaker Singapore has promoted digital strategist Rachna Julka (pictured) to the newly created role of head of investment. In her new role, she is responsible for managing and growing strategic collaboration with key media, data and technology partners to enhance and optimise client value.Meanwhile, she will also continue to be positioned as a strategic resource that is able to consult and drive a client's digital needs. According to the press statement, Julka is knowledgeable when it comes to driving the intelligent application of scale across key strategic pillars of media investments, content, technology and talent.She has been with GroupM and its agencies for over 10 years, possessing strong digital and strategic experience and has accumulated a wealth of experience on macro and micro levels with local and regional spans. Among the list of roles she has helmed include head of digital and regional digital director at Maxus, as well as interaction manager at MEC and GroupM. Apart from delivering digital marketing strategy and business outcomes, she also facilitated trainings and workshops for clients and staff to impart digital education.“I am incredibly thrilled to take on this role and empower our clients giving them a competitive edge with the best in terms of technology, data and content in what continues to a be an increasingly adaptive, data led and automated world of media," Julka said.Deputy MD of Wavemaker Singapore, Zachary Lim, said the agency is "excited" to see the development of constructive and collaborative relationships with client media and marketing teams, steering the business in the right direction from a digital perspective.This comes as the agency makes a slew of senior appointments and promotions. MD client solutions, Singapore Rose Huskey was recently named CEO, Southeast Asia, while MD of client solutions Hong Kong Allison Coley was promoted to CEO, North Asia. Additionally, Gordon Domlija was appointed regional president, Wavemaker Asia Pacific.Meanwhile, associate director Eunice Loh was recently promoted to digital and platforms director, global client solutions and Southeast Asia, while Abhijeet Pradhan joined the team as associate digital director.