Wavemaker HK appoints Matt Hofmeyer as new MD as Stanley Ngai steps down

Wavemaker Hong Kong has appointed Matt Hofmeyer as managing director. Hofmeyer will succeed Stanley Ngai as he is leaving the position by the end of March 2022.

The agency said Hofmeyer joined the Hong Kong office in early March for a smoother transition between him and Ngai. Hofmeyer has been working for Wavemaker for about two decades, playing an instrumental role in developing long-standing client partnerships with Mitsubishi Motors, the government of South Australia, Bridgestone, UniSA and South Australian Tourism.

In his new position, Hofmeyer will report to Caroline Chan, CEO of GroupM Hong Kong and Gordon Domlija, CEO of Wavemaker Asia Pacific.

“I’m thrilled at the opportunity to continue my career with Wavemaker in APAC, joining our talented team servicing in Hong Kong. I’m driven to experience and learn new things. Working with our Hong Kong team and clients represents a fantastic new challenge for me," Hofmeyer said.

Currently, the Hong Kong office is serving a wide variety of clients, including Colgate-Palmolive, Huawei, FrieslandCampina, Kimberly-Clark, Honor and PrimeCredit. "My ambition is to help our team stretch themselves to unlock the vast, diverse talent we have at Wavemaker, and become a vital business partner for our clients," Hofmeyer added.

Wavemaker said Hofmeyer's move is another example of its talent development strategy through enabling mobility, following the recent move of Ann Lim from CCO of China to managing director of Japan and South Korea.

Chan said, “I am very excited to have him joining the Hong Kong team. He has tremendous experience within the network, and I am sure he will help Wavemaker Hong Kong to advance the practices on performance-led media and unlock more opportunities for both our local and international business. Moreover, I sincerely want to thank Ngai for his 15 years of service helping build Wavemaker into the network it is today. I wish him the best of luck in his new adventures."

Gordon also added, "At Wavemaker we build exceptional careers. Our learning and mobility programmes ensure every individual has a safe and inclusive environment to develop as leaders and grow as human beings. Hofmeyer is a proven home-grown talent, and I am absolutely delighted that he has taken on the challenge of delivering our ambition for the Hong Kong office, by leading the integration of our local, international, and outbound businesses in this hugely important hub. I have no doubt he will be a sensational success."

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