Wavemaker China names Jeff Yan as chief client officer

Wavemaker China has appointed Jeff Yan as its chief client officer with immediate effect.

In the newly created position, Yan is responsible for Wavemaker China’s client leadership practice, providing senior counsel to Wavemaker clients in developing organisational changes and transformation agendas. Yan will report to Wavemaker China CEO and APAC president Gordon Domlija.

“In a market where disruption to customer behaviour is constant, our success has come from our ability to help our clients identify new growth opportunities and activate them at speed,” Domlija said.

“We are able do this because of the talent we continue to nurture, and an approach that is unrestrained by traditional legacy thinking. I am absolutely delighted to welcome Yan to our phenomenal team.”

Yan will also head up the 300-person Beijing office, and, as a senior member of the Wavemaker management team, he will attempt to help further develop the agency’s capability and value offer to clients.

“I am impressed by the depth of talent at Wavemaker, along with the diversity of client business and scope. I look forward to being able to apply my expertise to further enhance our service proposition to clients and help them realise their full growth potential,” said Yan.