Watsons Malaysia names new digital agency partner

Watsons Malaysia has appointed Rally as its digital agency of record following a pitch in July this year.

Rally will now be tasked to handle Watson Malaysia’s social media duties along with digital media planning and buying. The agency will also be conceptualising digital creatives for the client and tracking its analytics to form firm digital strategies for Watsons Malaysia.

A+M understands that the contract is for a period of two years and the incumbent on the account is OMD Malaysia. According to sources, the account is worth RM5 million for a year. Rally did not respond to A+M’s queries at the time of writing.

Last year, Watsons Malaysia worked with Advocacy Malaysia to lead the advocacy and word-of-mouth components of its integrated campaign “Say YES to Watsons Brand”.

The objective of the campaign is to promote the Watsons brand and its in-house range of affordable, high quality projects to its Malaysian market. Having recognised the need to build advocacy with their consumers, Watsons Malaysia launched an offline and online engagement.