Watsons Malaysia is on the hunt for the country's top influencer, beginning with the first challenge on 4 October. There will be a total of seven challenges before the finale. The participants will be mentored by one of Malaysia's top influencers Scha Alyahya.
One potential influencer will be selected during the final to be groomed into a Watsons influencer over the next 12 months. The official hashtags for the Watsons Malaysia Influencer Search campaign are #Watsonsmti and #Watsonsmalaysia.
The winner will appear in a national Watsons TV commercial, Watsons billboards nationwide and videos on portals such as Oh Bulan!, Says and Vocket. The individual will also win RM10,000 cash, RM20,000 worth of Watsons points and RM10,000 worth of products from Watsons.
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Caryn Loh, managing director of Watsons Malaysia, said a social media star search would be an innovative initiative to launch right now as Malaysia's mobile penetration rate is 132.9%, according to the Malaysian Communications and Multimedia Commission.
“The influencers’ storytelling and presentation skills including doing tutorial videos and postings for participating Watsons products, will be part of the judging criteria. Hence, at Watsons we wanted to give influencers a chance to share their photos and stories to give an authentic experience with our brand,” Danny Hoh, customer director of Watsons Malaysia, said.