Watsons Malaysia has launched a Chinese New Year (CNY) campaign called #happybeautifulyear.
The campaign showcases a video featuring the original song Happy Beautiful Year with cameo appearances by more than 20 local and international celebrities. The video released on the brand's YouTube and Facebook channels has already garnered a combined half million views in the first 48 hours, said the company in a press release.
To further extend the reach of the video to a larger audience, Thai influencer Happy Polla was also given a cameo role in the music video. Happy Polla also has more than 1.5 million followers on social media has a big fan base in Malaysia.
“The music video showcases familiar Malaysians scenes and multi-cultural facets of Malaysia. The video and the original song convey the message of having the beautiful you for this New Year inside and out,” Danny Hoh, head of marketing, Watsons Malaysia said.
“Watsons is proud to present this highly anticipated music video after the success from the previous year. We are confident with the quality of the music video production and song arrangement; it will continue to be the favourite amongst Malaysians celebrating Chinese New Year,” Caryn Loh, country general manager and head of Watsons Malaysia, said.