Watsons appoints local agency Touch PR & Events

Healthcare and beauty store Watsons has appointed local PR agency Touch PR & Events for a period of one year, following a pitch.

The account covers the Singapore market only.

The agency is tasked to focus on highlighting Watsons’s range of health and beauty offerings as well as provide consultancy on PR strategy and influencer engagement throughout the year. The agency will oversee the planning and management of bi-annual beauty fair, My Watsons Day Out.

Daniel Teo, general manager of Watsons, “We’re excited to take on this year-long partnership with Touch PR & Events. With their strong reputation in consumer and lifestyle PR coupled with their in-depth knowledge and thorough understanding of the health and beauty category, I trust that we’re in good hands.”

Other recent retainer account wins for Touch PR & Events include tearoom and patisserie, Angelina, fashion label 45R and beauty device specialist MTG.