[Watch] How to thank your mom

It might be a new year but the best ads still continue with its tear jerking streak.

(Read also: 5 top tearjerker ads of 2013 )

P&G has launched the latest video ad for the 2014 Winter Olympics in Sochi, Russia. The ad shows young moms helping their young athletes reach their dreams and standing by them through the grueling path of success.

This is part of the “Thank You Mom” campaign which is supported by more than fifteen P&G brands around the globe.

Watch the ad and get your tissue boxes ready.

Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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