Local NGO Singapore Environment Council (SEC) has come up with a new somewhat hilarious ad about air pollution.
The humorous, tongue-in-cheek video starts with a disclaimer : ‘Parental Guidance Advised’. The message soon becomes clear when a blue van, parked in the middle of nowhere, begins shaking violently. As the orchestral piece in the background crescendos, the video rapidly switches between close-ups of the exhaust pipe and the like.
The following text intermittently appears: “Tiny solid and liquid particles make up the haze. Vehicles produce 50% of those locally emitted particles, which clog up our lungs.”
The video then comes to a dramatic pause with a classic hand-slamming-against-window shot a la Titanic. When the person in the van briefly pauses to turn off the engine, the video ends by telling its viewers to “make love not haze”. More specifically, it reminds viewers to not let their car engines idle lest the exhaust fumes contribute to air pollution.
Check out the racy video below:
The video posted on Facebook just hours ago has already gotten over 74 shares.
A spokesperson from the SEC team said the campaign is the third installation of a four part series. The first two were on waste management, food wastage and the last segment on water conservation is said to be coming out in a few days.
The campaign ideas were brainstormed in house and the campaign will also run on print and TV.
Here are the first two installations:
Written by Prasanthi Ram