[WATCH] Scary Carrie plays a prank

As part of its promotions, the marketers behind the movie Carrie decided to give a fright fest to customers at a New York City coffee joint.

The marketing stunt promoting the movie was put up on YouTube on 7 October (yes, a Monday morning)  and has already resulted in over 14 million hits at the time of writing.

http://youtu.be/VlOxlSOr3_M

Remote controlled tables and chairs and stumbling spring bookshelves were created to make it seem as though the protagonist was a real life Carrie - an angsty teenage girl with telekinetic powers.

The movie hits theaters next week and stars Chloe Grace Moretz and Julianne Moore.