Chupa Chupsâ€™ mascot Chuck is back and this time he’s appearing in the most unexpected of places.
In the latest TVC featuring its global mascot Chuck wholeheartedly embodies the brand philosophy of a Life Less Serious. The campaign was created by BBH. Without giving away too much, letâ€™s just say this ad will leave you with a smacking good feeling.
Check it out:
Tinus Strydom, creative director, BBH Asia Pacific said:
â€śThe aim, above all else, is to entertain, and to be remembered. In a cluttered confectionary market, standout and memorability is key. A singing boy’s bottom should cut through that clutter.â€ť