WATCH Ready for a smack?

Chupa Chups’ mascot Chuck is back and this time he’s appearing in the most unexpected of places.

In the latest TVC featuring its global mascot Chuck wholeheartedly embodies the brand philosophy of a Life Less Serious. The campaign was created by BBH. Without giving away too much, let’s just say this ad will leave you with a smacking good feeling.

Check it out:

Tinus Strydom, creative director, BBH Asia Pacific said:

The aim, above all else, is to entertain, and to be remembered. In a cluttered confectionary market, standout and memorability is key. A singing boy’s bottom should cut through that clutter.”

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