It’s beginning to look a lot like a man-ified Christmas. Brands, especially retail giants, are pouring out their holiday TVCs and campaigns in effort to accrue sales and reel in shoppers.
This holiday, a lot of music is being made in a very hunky manner.
Check out the latest TVC from Kmart promoting Joe Boxer. Six men dressed in suave tuxedos behind a high table rattling a few bells to resemble the ending tune of “Silent Night,” followed by the rattling of another part of the boys’ anatomy that sounds the sweet, sweet melody of “Jingle Bells.”
Here’s another classic brand that has always used male icons and Christmas tunes to ring in the season.