Advertising Council (Ad Council) which is an American non-profit organisation that promotes public service announcements teamed up with advertising agency R/GA to promote diversity. The joint effort to advocate universal love rights led to the birth of their lovechild campaign, 'Love has no labels’.
The year-long campaign is centered on bringing awareness to an individual’s implicit biases. There is also an interactive site where an online quiz and stories about bias are launched. The video spot for the campaign was done with the help of an X-ray screen and behind the screen, various permutation and combinations of couples danced to the music of Macklemore.
Take a look at what happens when the couples step out from behind the screen:
Launched just yesterday, the video on YouTube already has over 1.5 million hits. On Facebook it has been shared over 1,124 times with majority of the public lauding the video. The campaign has also gotten recognition from several celebrities online with the hashtag #LoveHasNoLabels.
Here are some comments on Twitter:
This just goes to show that love really does transcend all boundaries.
We just hope that one day we won't need x-ray scans to embrace love’s powerful ability in uniting people of all backgrounds.