WATCH Ikea’s creepy remake of The Shining

A fan of The Shining? If you are, this ad is for you.

Home makers IKEA is paying homage to Stanley Kubrik’s cult classic, The Shining, in a new Halloween web film. Created by BBH Asia Pacific, the iconic IKEA showroom lanes serve as a perfect setting for the re-enactment of the infamous Overlook Hotel scene of a small boy cycling tricycle along eery corridors to equally eery music.

Take a look:

The Halloween campaign was the perfect opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers. As an extension to the web film, a social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.

Campaign Credits:

Agency: BBH Asia Pacific
Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Project Director: Lesley Chelvan
Account Manager: Manavi Sharma and Jade Cheng
Head of Planning: James Sowden
Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng and Wendi Chong
Production Company Producers: Bhavna Shivayogimath and Malay Prakash
Production Company: Black Sheep Live


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