IKEA cooks up a storm in its latest marketing stunt [VIDEO]

IKEA has launched the film ‘Recipes for Delicious Kitchens’ to highlight IKEA’ s brand new IKEA METOD Kitchen range.

The film, created with the help of BBH Asia Pacific literally cooks up a kitchen, using miniature sized IKEA products as raw ingredients to suit your personal taste. The campaign also highlights the fact that the new METOD range of kitchens can be put together according to your wish as it allows for easy installation, efficient measurement and accessible combinations of doors amongst other interesting features.

The regional campaign for the IKEA METOD Kitchen range which includes film, digital, print and social will run across Singapore, Malaysia and Thailand.

Tze Kuen Yeong, head of marketing, IKEA (Malaysia, Singapore, Thailand) said:

“The METOD range allows people to create thousands of different kitchen combinations and utilize every centimetre of their kitchen space. And it has combinations to fit all sorts of styles and budgets too, with a quality guarantee of 25 years. ‘Recipes for Delicious Kitchens’ aims to inspire you to dream up, select, and install your very own version of the IKEA METOD Kitchen. ”

Take a look at the campaign below: