Rather than cover its plane with splashes of red, Jetstar took on a somewhat unique route to celebrating the nation’s 50th birthday. It decided to paint its aircraft with the faces of 50 everyday Singaporeans.
Designed by local artist, Michael Ng, every person featured won their place on the plane following heartfelt nominations from friends, family and the Singaporean public. The plane livery has a distinctive bright, whimsical, popart style and takes its inspiration from the black-naped oriole bird, a common garden bird in Singapore.
“Our city was built off the back of a nation determined to survive and succeed, and to me, the oriole bird represents the determination, strength and dynamism of our people over the last 50 years,” Ng said.
The unveiling of this special livery in celebration of Singapore’s 50th birthday is the culmination of a four month long campaign that started with the call to fly 25 Singaporeans based abroad home to celebrate National Day with their loved ones. These surprised winners join 25 everyday Singaporean heroes, also voted by their family or friends, to see their faces commemorated on this meaningful Jetstar livery.
Jetstar Asia CEO, Barathan Pasupathi, said that he was moved by the stories of all the winners and the design on the livery is a gift to the people of Singapore.
“Jetstar Asia is pleased to unveil the commemorative livery that represents the spirit of the people of Singapore. Our SG50 campaign to connect Singaporeans across the region has culminated into this portrait on our A320 that we are proud to fly across 22 destinations across Asia,” said Pasupathi.
Here’s a look at how the campaign was brought to life.