Last month Peroni brought its Amici di Peroni event to Hong Kong for the first time.
Amici di Peroni is a campaign to promote brand advocacy in Hong Kong among leading trendsetters as well as key trade professionals.
In Hong Kong, 12 of the brands most loyal customers were selected for surprise night of fine dining, travel and Italian luxury.
Federico Bogna, brand ambassador for Peroni, said Amici di Peroni pays homage to Italian hospitality with a stylish flair.
“Passion is at the core of Peroni Nastro Azzurro. We are not just connecting with influencers, we are developing real relationships with our Amici through unique Peroni experiences.”
The event, organised by TCOB Media, saw guests invited to the China Clipper lounge (not knowing this wasn’t the final destination) and from there were flown away in Peroni branded helicopters from the top of the Peninsula Hotel Hong Kong to a private venue in Clear Water Bay.
On landing, guests were served with Peroni and Canapés and then cooked for by Two-Star Michelin Chef Pino Lavarra, head chef from Tosca at the Ritz Carlton.
To get guests back to town in style TCOB negotiated six Ferraris from Auto Italia with the final stop of the night a private club in Central where the party continued.
“It really is great to be able to work with clients who are open to new ideas and share our passion to do things differently,” said Alex Brazendale, Director at TCOB Media.
“This latest event for Peroni highlights the continued innovation in TCOB and our ability to turn a unique concept into a reality.”
PR support was provided by Peroni’s agency Bite Communications.