Frozen packaged meal brand Wanchai Ferry is hiring 10,000 tasters to offer recommendations on its latest shrimp shaomai (燒賣) collection as part of its latest campaign, done in collaboration with communications agency Purple Cow.
This comes as the brand is well acknowledged that “One bowl with two pieces” has become an indispensable part of Hong Kong tea culture. To bring the taste home, Wanchai Ferry continuously develops its ready-to-make dim sum line, hoping to offer a more convenient way for dim sum lovers to enjoy the local authentic taste of shaomai.
To satisfy its customers’ cravings, Wanchai Ferry has recently released its new shrimp shaomai Collection - made of shrimp fillings wrapped in thin yellow shaomai wrappers, embracing a perfect balance of flavour and texture. “Instead of solely distributing free shaomai samples for people to try the new taste, we would like to make the debut a more thrilling, memorable and engaging one.” said Owen Au Yeung, managing director of Purple Cow.
“As a fan, I have an enhanced sense of taste in shaomai. I believe other lovers do too. So, why not invite all Shaomai masters to be a part of our campaign?” explained Owen Au Yeung.
As part of the campaign's marketing strategies, Au Yeung said the brand is looking tohire 10,000 shaomai-tasters across Hong Kong, inviting them to taste the new products of Wanchai Ferry and share their feedback.Apart from free samples and gift vouchers, shaomai tasters who give recommendations and descriptions as creative and thoroughly as possible can also get a chance to earn an attractive bonus – a month of the new shrimp shaomai collection.
MARKETING-INTERACTIVE has reached out to Wanchai Ferry for additional information.
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