Uber HK hands PR duties to boutique agency

Uber has picked boutique agency W.O.W. Things to handle the public relations remit of Uber and UberEATS after a three-way pitch, displacing incumbent Weber Shandwick Hong Kong.

W.O.W. Things has won the PR account following a three-way pitch, while the incumbent declined the invitation to pitching.

W.O.W. Things is a boutique marketing agency founded in 2013 which focuses on BTL marketing like PR, content management and events. Its existing clients include DiVino group, Passion by Gerard Dubois, Skin Laundry, and Delivery.com.

The young agency's first task was the media launch event of Uber Hong Kong’s new office in Causeway Bay to further expand its services in the city.

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The startup’s new workplace, totaling 9,000 sq. ft located on the top floor of Leighton Centre, has meeting rooms, service areas, and private working booths that are designed to reflect the landscape in Hong Kong - the island's waterfront topography, undulating mountains and urban life.

The new office also makes space for its UberEATS staffers.

Kenneth She, general manager of Uber Hong Kong, said that more than one million Hongkongers have so far used Uber's services and 30,000 local drivers have signed up, including 1,000 who received training in providing driving services to disabled people.