Volvo China hands digital work to OMP - Linked

OMP - Linked by Isobar, a subsidiary of Isobar, has bagged digital marketing duties for Volvo China.

The agency will provide full digital marketing services for all Volvo products including digital strategy, creative, implementation and professional consulting for its digital media procurement.

Volvo is recognised as a safe and luxury car brand in China, with cumulative sales in the first half of 2014 increasing by 34.3% year-on-year, higher than the average of China's luxury car market.

At the end of 2014, Volvo announced the launch of their new global marketing strategy, "Volvo Way to Market", focused on creating marketing tools to become a leader in digital marketing, the dealer network and service, with the aim of being an innovator in the space.

Alain Visser, senior vice president of marketing, sales and customer service of Volvo, said for decades, the car industry has followed a traditional pattern when it comes to marketing.

"Now, Volvo chooses to defy that logic and implement a strategy that is geared towards disrupting the industry and carving out its own path."

Jeffrey Ding, CEO of OMP – Linked by Isobar, said the agency's work with Volvo used the breadth of Isobar’s global agency network for in-depth knowledge of the local digital market.