Mineral water brand Volvic has launched its Extra Mile Challenge campaign to inspire consumers to unleash the power and determination they never knew existed within themselves.
It released a short film titled Volvic – The Extra Mile documents the journey of influencers across Asia. Influencers featured in this film include Singapore’s very own Ryan Tan – founder of one of Night Owl Cinematics (Singapore) as well as Yi Hugh (Taiwan), Keira Phitchakorn Balla (Thailand) and Popper 88 (Hong Kong).
The film details their struggles to fight through the pain barrier and push past their mental and physical abilities, to complete the 10.5km competitive run. Ultimately, everyone emerges a winner as championed by Volvic.
“There is a volcano inside everyone, and the power is unimaginable. It doesn’t matter your age or gender – as long as you’ve pushed past your boundaries and accomplished personal goals, you are a winner,” Tiffany Tam, brand activation manager Asia Pacific at Evian Volvic International, said.
Watch the film here: