Volkswagen Malaysia reviews duties for branding

Yet another pitch is underway in Malaysia, with Volkswagen looking for an agency to help with its branding.A+M understands that several network agencies are involved in it at present, and the brand is looking to consolidate Volkswagen’s digital and traditional marketing duties.The agencies have been tasked to help tackle brand issues for Volkswagen, with duties such as customer relations and CRM also in the brief.The first round of shortlists is targeted for early next month.The client could not be reached for comment.Another major pitch going on in Malaysia at present is the Malaysia Airlines pitch, as earlier reported by A+M.