Volare’s journey continues with 6 wins at Hashtag Asia Award: Proof that great teams create great work

Volare Advertising Network, a proud 100% Indonesian agency, continues to make waves in the digital marketing industry. This year, the agency's subsidiaries, Magnus and Clabstream, brought home six prestigious wins at the Hashtag Asia Awards 2025, marking a proud moment in their journey. The victories highlight the agency's strong passion, creativity, and commitment to putting Indonesian talent and culture on the global map.

The power of local creativity

At the heart of Volare's success is its deep understanding of the local market. Rooted in Indonesia, Volare embraces the power of local creativity to connect with audiences on a broader, regional scale. Their dedication to creating culturally relevant and impactful campaigns has been recognized with multiple awards at the Hashtag Asia Awards 2025. This success is proof not only of their local recognition but also of their significant impact across Southeast Asia.

Both Magnus and Clabstream earned multiple recognitions, proving that the agency’s approach, driven by both innovation and community-focused strategies, is making a tangible impact in the region.

Magnus was especially recognized for its strategic excellence in social media campaigns. Their Gold award for Best Social Media Campaign: Instagram for Pfizer demonstrated the agency's ability to craft compelling campaigns that truly resonate with audiences and drive results. In addition, Magnus also earned Silver for Best Social Media Community Management and Bronze for Best Social Media Innovation, showcasing their comprehensive approach to digital strategy, community engagement, and cutting-edge innovation.

Meanwhile, Clabstream's focus on KOL and community management, especially with Enervon, earned them two Bronze awards in the categories of Best Social Media Community Management and Best Campaign by a Nano Influencer. These awards underscore the power of authentic engagement and the influence of local voices, reinforcing the agency’s community-first mindset.

Si Potann's impact

Pfizer began by introducing its most engaging icon, SiPotann—a friendly, huggable character designed to be a comforting companion during moments of pain. Through creative execution by Magnus, SiPotann perfectly embodied the brand’s vision. With the catchy hashtag #SiPotannSahabatNyeri, the character offers a fun and relatable approach to managing dental pain, headaches, and menstrual discomfort, resonating with both male and female audiences. The campaign succeeded in delivering impactful and memorable pain relief education in a lighthearted and human way.

Sharly Manurung, patient health care experience lead of Pfizer, shared: "As a pharma company, we need a partner who understands our needs and complies with our regulations. Magnus has demonstrated how creativity and educational content can be crafted into attractive campaigns, showcasing our excellent partnership. Winning the Gold award for Best Social Media Campaign in Asia, despite industry restrictions, is a proud moment for Pfizer. Magnus truly understands our brand and has amplified our digital presence, resonating deeply with our audience. We’re proud of our success together, and this recognition is just the beginning."

Pradhana H.S., chief operating officer of Volare, said: “We’ve always believed in growing from the ground up. As a local and independent Indonesian agency, being celebrated on a regional stage shows that our ideas and work can compete with the best across Asia. These awards are not just trophies, they’re proof that a local and independent agency like us, Volare, can continue to stand tall among Asia’s best."

These awards are a crystal-clear proof of what local agencies can achieve when they remain true to their roots. The combination of Magnus’s innovative social media strategies and Clabstream’s community-driven campaigns showcases the strength of Indonesian creativity, sending a strong message to the region that local and independent agencies can compete with the best of the best. The agency is committed to continuing its path of innovation, embracing new technologies, and delivering campaigns that are impactful and culturally relevant. As they grow, they remain focused on leading the way in digital marketing, fueled by the insights that make their approach unique. The best is yet to come.

About Volare Advertising Network

Volare Advertising Network is a leading local and independent advertising holding company, powered by a diverse network of subsidiaries, including Magnus, Clabstream, WonderVerse Indonesia, Eyden, Futurama, and Verse. Together, they offer a comprehensive range of digital marketing, advertising, creative, influencer marketing, and technology services.

United by a shared vision and innovative ideas, Volare strives to deliver the best solutions for brands while advancing Indonesia’s digital landscape. At its core, Volare is committed to transparency, flexibility, progress, and delivering high-impact strategies that drive success.

Email: business@volarenetwork.co.id

Instagram: @volareindonesia

Website: https://www.volare.co.id/