Vocanic tipped to be acquired by WPP

Marketing understands social media marketing agency Vocanic is set to be acquired by WPP.

When contacted, Vocanic declined to comment on the acquisition. However, sources indicate the deal will be finalised next week and that the agency will continue to be led by CEO Ian McKee.

Vocanic has also made several new senior appointments following a string of new account wins over the last six months.

The new hires include the return of two ex-Vocanic staff, Kristian Olsen as client services director. Olsen returns to the agency after serving two years in Text100 as digital country lead.

Vocanic has also hired Zulkarnain Sadali as senior community manager and Alex Thoma as head of social analytics for the region. Lawrence Lee came on board as account director. Lee was previously from Band. Jia Wei Neo was also appointed senior project manager, previously from RAPP DDB.

The agency also grew its business development team, promoting Stephen Thirgood from country manager to general manager and Kimberley Olsen from business development manager to head of business development in Singapore.

Terald Ichige, previously from JAAB also joined the business development team as lead content strategist.

In addition to these senior hires, Vocanic has also grown its community management, tech and social analytics team to provide more support to the growing demand of social media services ranging from content creation, campaign ideation, CRM and social listening from both existing and new clients.

Vocanic first started in 2005 and based in Singapore with presence in Malaysia, Hong Kong and Thailand. It has clients such as MINI, StarHub, Microsoft, SMRT, Hennessy Artistry Singapore and others.