Vocanic CEO Shreeniwas V Iyer steps down

Vocanic Singapore CEO Shreeniwas V Iyer (pictured) has left the role, one that he had held since May last year. GroupM has confirmed the development to Marketing.

According to his LinkedIn profile, he has taken up a new appointment as senior engineering manager at Quantcast, a digital marketing company.

As CEO of Vocanic, Iyer was responsible for the agency’s operations, growth strategy, partnerships, talent management and client satisfaction across all of Vocanic markets. Prior to taking up the CEO role, Iyer was chief technology officer of the agency and has been with the agency for over five years. As CTO, he headed a team of engineers and was responsible for development and technology.

Iyer helped the agency expand into four new markets and led pre-sales engagement, and managed stakeholders in key Vocanic successes.

He has had prior experience at Trilogy and Yahoo under his belt, along with over a decades worth of experience in building and operating Internet products. Vocanic’s former founder and CEO Ian McKee left the agency in March last year. He stepped down from the role two years after GroupM completed the majority acquisition of the social media firm and will remain based in Singapore.

In October last year, Vocanic bagged four new clients. This includes Perfect Italiano, The Singleton, Johnnie Walker and the People’s Association (PA).

This also marked the agency's first public sector client in which it will be leading pivotal social media campaigns surrounding the themes of social cohesion and racial harmony for People’s Association. This will be done jointly with GroupM and its Central Media Services (CMS) division. Meanwhile, it is responsible for content strategy and production, as well as community management for Perfect Italiano, The Singleton and Johnnie Walker.