Dentsu Aegis Network's media agency Vizeum Malaysia has named Chinar Joshi (pictured) its general manager of strategy, effective 5 September 2017 onwards.
In the new role, he will be leading and driving more integrated marketing solutions and strategic deliverables for Vizeum’s clients such as Abbott, Huawei, Mamee Double-Decker, IKEA, Malaysia Digital Economy Corporation (MDEC) and Uniqlo. Also holding the GM role is Sim Beng Geok. Both report to Wong Siew Wai, chief executive officer of Vizeum Malaysia.
Joshi joins from IPG Mediabrands Malaysia, where he spent four and a half years with Universal McCann on a strategy and planning role. He was promoted within IPG as general manager in April 2016 to lead its media agency BPN during the agency’s transition phase last year. During his stint at IPG, Joshi was tasked to manage high-billings portfolios such as Johnson & Johnson, CIMB, U-Mobile and Suntory & Cerebos.
Joshi’s 10-year industry experience also includes insights gained from his time in global creative shops such as Wieden+Kennedy and Ogilvy & Mather.
“We intend to keep Vizeum’s growth on an upward trajectory and that means continuously improving our deliverables to existing clients while exploring new revenue streams. Joshi brings a creative and fresh perspective to the business - his insights on strategy and track record of pioneering commercial initiatives for both clients and agencies are aligned with Vizeum’s long-term game plan,” Wong said.
“With Vizeum operating on a ‘one market, one profit and loss’ collective business model under Dentsu Aegis Network, I’m excited at the opportunities to activate more collaboration across the network,” Joshi added.