Vizeum has appointed its first mobile director for Asia Pacific, Wohlstand Cheah, who will be based in Singapore. Wohlstand (pictured) will report to Duncan Pointer, recently promoted managing director for Vizeum Asia Pacific.
Cheah will handle markets such as Australia, New Zealand, India, Malaysia, Singapore, Philippines, Thailand, China, Korea, Taiwan and Hong Kong.
Wohlstand, who joins from Millennial Media, will build Vizeum’s mobile capabilities across the region and work with clients to develop mobile solutions that drive business value. He has over eight years’ experience having started his career at Mediacorp before moving to Interactive Hub, and then on to Nokia as regional sales manager for Asia Pacific. In 2012, he moved to Millennial Media and took on the role of regional mobile advertising sales director for Singapore, Malaysia and Thailand.
“Wohlstand’s appointment will accelerate Vizeum’s focus on mobile. Having this specialist skillset fully integrated into our strategic planning teams will help clients leverage the spectrum of opportunities mobile marketing offers.” Pointer said.