PCCW Media Group’s OTT video service platform Viu has formed a partnership with globalÂ multiplatform company Wattpad, to produce Viu Original series and film projects based on Wattpad original stories.
Leveraging the pursuit ofÂ online and self-created content by Generation Z and Millenials, this collaboration will see Viu transform Wattpad’s stories into different formats. Working with Wattpadâ€™s technologyÂ to guide the development process, they will produce youth-oriented shows across markets includingÂ Southeast Asia, the Middle East, India, and South Africa.
â€śOur message to the global entertainment industry is simple: great storytelling spans borders, languages, and genres. Viu understands the massive opportunities for tapping into global storytelling trends and bringing them to life in new formats,” saidÂ Dexter Ong, head of Asia for Wattpad Studios.
Viu is the latest international entertainment company to strike a deal with Wattpad. Some of Wattpadâ€™s other recent partners include Sony Pictures Television, Mediacorp, and Huayi Brothers Korea.
â€śAll over the world, millions of young people spend billions of minutes reading and writing every genre imaginable on Wattpad. We will continue to invest in original content to develop a sustainable ecosystem with local creators and providing them with a platform for their content,” saidÂ Helen Sou, senior vice president, digital media of PCCW Media Group.