Vitasoy unveils new corporate website to encourage sustainability

Vitasoy has launched its website with new content and a new interactive and contemporary design to communicate its corporate positioning - Planting Goodness Everyday.

This comes as the company pledged to make a significant move to evolve its branding in May 2022. With the branding evolution, it is focusing on reviving its plant-based heritage.

According to the brand, the new branding is to resonate with modern consumers’ desire for a healthier and nutritious lifestyle, with the campaign platform “Planting Goodness Every Day”. The new brand equity stamp a branding mnemonic device that holds the various stories and product strengths, set in daily moments including social gatherings, workouts, and home cultivation.

The new website not only reiterates Vitasoy’s purpose, values and mission by showcasing the history and science behind its tasty and nutritious products, but also includes a lot of insightful information about the benefits of plant-based nutrition and environmental, social, and governance (ESG) relevant content for the public and investors, according to the release.

By providing more educational materials, Vitasoy hopes to encourage more people to join the plant-based movement aiming to advance the world’s transformation towards a more sustainable future.

Furthermore, the new website also features the “Plant of Plenty” icon, which symbolises nature’s abundance and generosity, and represents Vitasoy’s connection to the planet. Together with its new content, the new website reinforces Vitasoy’s belief in making a difference to both people and the planet.

Commenting on the new website, Roberto Guidetti, group chief executive officer said, “Vitasoy has been founded with a vision to drive a more sustainable future through plant-based food and beverages. The company has continued to accelerate in this area via more innovations across all its markets. The new website contents and visual engagement are designed to promote the benefits of plant-based products. We warmly invite you to join us in the plant-based movement.  We are excited to continue advancing the world’s transformation towards a sustainable future through the amazing power of plants.”

In recent years, Vitasoy has been rolling out sustainability-focused initiatives. With the mission of bringing sustainable plant-based taste and nutrition to more communities, Vitasoy integrates its circle of three components including nutrition, taste and sustainability into all aspects of operation, committed to “Making the Right Products” and “Making Products the Right Way”.

Related articles:

Vita International acquires remaining shares of Vitasoy Australia
Vitasoy goes on branding evolution drive in Hong Kong
Vitasoy profit falls by 95% due to dip in Mainland China
Vitasoy reportedly targeted with bomb threat amidst boycott calls in China