Vita showcases freshness in TVCs to celebrate new product line

Hong Kong tea brand Vita has launched a new line Vita Fresh Tea with two TVCs complementing the products. 

The TVCs showcase two playful scenes including a boat party and ball challenge, presenting a performance that offers delightful freshness to life. 

"We keep evolving with the markets to improve product quality, brewing innovation as well as tea selections. We’ve seen an increasing demand from our customers to stay healthy, and we want to make this an easy and enjoyable experience. Brewed out of fresh tea leaves, our fresh tea is going to be their go-to option," said David Kim, group chief marketing officer of Vitasoy International.



The new line comes with both low-sugar and no-sugar ranges, in line with the increasing trends towards healthy food and lifestyle.

"We want to stimulate a relatable experience in our campaign, making the audience feel the freshness that Vita tea brings,” said Jeffry Gamble, Chief Creative Officer, dentsumcgarrybowen Hong Kong.

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