Next Mobile's chief marketing officer Vincent Tsui confirmed to Marketing that he will leave the media outlet to launch his own marketing consultancy.
Tsui will launch the new firm with "an experienced advertising veteran" in July, and the end-to-end marketing consultancy will take a clearer positioning on digital and content marketing where he can use his "area of expertise to better serve the clients".
"Content marketing is a rising trend, but it requires a combined skill-set on both branding and media formulating. Currently, the industry has advertising talents to generate branding content, but I would like to tap into the field with a new approach, and use my experience in both media and marketing to formulate content marketing strategies," he said.
"I see rising trends in the marketing industry and I would like to meet the new industry needs."
Tsui added that he discussed the move with Next Mobile three months ago, and all working arrangements have been settled.
Tsui joined Next Mobile in October 2014 to oversee the marketing of the company's digital media products. Prior to that, he was the marketing director for Mentholatum Asia Pacific.
While Next Mobile has reportedly internally announced restructuring plans this week to outsource some of its departments, and change some of the staff's employee status to "self-employed" starting 1 August, Tsui said the plan's formulation happened after his resignation, and he was not involved in it.
Marketing has reached out to representatives from Next Mobile's working union for comment on the company's restructure.