Accenture Interactive, Greater China won big at the Mob-Ex Awards, taking home the coveted Best of Show – Agency awards, as well as seven gold, six silver and two bronze awards for campaigns that included adidas Sports Base, the SKY100 mobile application revamp, and CLP Power Hong Kong’s electric vehicle promotions.
Here, Marketing’s Inti Tam speaks to Jason Chau, managing director of Accenture Interactive, Greater China about winning the award(s), how they developed their winning strategies, and how Accenture leveraged a wide variety of disciplines to push their client brands to greater heights
For adidas’ event, Accenture helped create a mobile-centric experience with innovative technologies for sports lovers.
To enhance the customer experience of the Hong Kong’s observation deck SKY100 mobile application, Accenture added new features such as a time-lapse video, a location-based tour guide, VR supported 360-degreed panorama photos, Hong Kong style photo frames and itinerary suggestions.
To facilitate a whopping 600% increase in electric vehicles on Hong Kong roads over the past three years, Accenture and CLP Power added a new feature to the CLP app and website, allowing the public to check the latest status of CLP Power’s charging stations and locate the nearest vacant charging point.