Viacom's Comedy Central channel expands into Malaysia to tickle viewers

Astro has extended its collaboration with ViacomCBS Networks International to launch Comedy Central in Malaysia, as part of Astro's Variety Pack on Channel 718 (HD). The launch of the Comedy Central linear channel further expands Viacom’s suite of channels available on Astro, which also includes MTV on Channel 713 and Nickelodeon on Channel 612.

Comedy Central offers a stable of exclusive and tailor-made local and international comedy for Malaysian viewers. The brand has become known for various types of humour - from late-night, scripted and animated series to stand-up specials, short-form and punchy sketch digital content. The month of January will focus on the #CrazyFunnyAsians of Comedy Central such as in local original productions Comedians Solve World Problems and Comedy Central Stand-Up, Asia! Season 4, as well as comedy series Sunnyside featuring Kal Penn, alongside stalwarts such as The Daily Show with Trevor Noah and Saturday Night Live.

Agnes Rozario, director of content, Astro, said its partnership with ViacomCBS Networks International brings more content for fans of the comedy genre on Astro and Astro GO with Comedy Central, and strengthens its content line-up even further.

Meanwhile, Paras Sharma, senior VP and GM for Southeast Asia at ViacomCBS Networks International, said Malaysia has a vibrant comedy scene and a strong appetite for content so it looks forward to thoroughly engaging fans with a wide range of comedy genres that the brand is known for.