Viacom names new Philippine Country Manager

Viacom International Media Networks (VIMN) has roped Dinna Zaratan, AOR director for Nestle at ZenithOptimedia (ZO), to become its new country manager for the Philippines.

Zaratan (pictured) will oversee local operations across Viacom’s MTV, Nickelodeon, Nick Jr. and Comedy Central brands. Effective on September, she will report to Tan Chee Kiat, chief operating officer, of VIMN Asia

Zaratan is an ad verteran of 20 years. Prior to ZO, she was the programming director and head of content and communications at Fox International Channels Philippines. Among other agencies she has worked with include Mindshare Philippines (media director), Ogilvy & Mather (account director) and McCann Erikson (account executive).

“We are well positioned to accelerate the growth of our brands’ presence in the Philippines, as we continue to extend our product offering by bringing new channels into the market. Coupled with our focus to deliver more localized content to our audiences, which we have done with the entry of MTV Pinoy, I am excited about the leadership Dinna will bring to the position that signals the importance and growing commitment Viacom International Media Networks Asia has towards the Philippines,” said Tan.