Viacom creates content for Facebook Watch for amplification purposes


Broadcasting company Viacom International Media Networks (VIMN) has partnered with Facebook to launch a slate of eight original short-form series created for video-on-demand service, Facebook Watch. The series will be created by MTV Asia as part of the publisher and creator video incubation programme for Facebook Watch.

With genres ranging across music entertainment, pro-social and reality, the series will feature social influencers in Asia and each series will comprise eight episodes. This collaboration is driven by VIMN’s digital studios arm, Viacom Digital Studios International, which focuses on creating and distributing digital content for VIMN’s flagship brands outside of the US.

Paras Sharma, senior vice president and general manager for Southeast Asia, VIMN, said creating original content is a key focus in Asia, and that the company has a portfolio of original content – from hip hop show YO! MTV Raps and the Comedy Central Stand-Up, Asia! series, to Nickelodeon shorts and esports branded content.

"Working with Facebook further amplifies the content creation opportunity as with this partnership, there is the potential to bring the power of MTV’s original ideas and storytelling to new audiences whenever and wherever they are consuming content,” he added.

Meanwhile, Saurabh Doshi, director of entertainment partnerships Facebook Asia Pacific said: “We are proud to partner with VIMN to bring the best of Asia’s creator content to Facebook through new show formats that will engage their community and inspire conversations. On Facebook Watch, publishers and creators connect with people in meaningful ways. We are excited to bring this to life with MTV Asia.”

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Just last month, American media company CBS Corp and Viacom merged to form ViacomCBS Inc., with the combined company having more than US$28 billion in revenue. This comes more than 10 years after the two companies first split in 2005. ViacomCBS now possesses a portfolio of consumer brands including CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central and Paramount Network. It also owns libraries of intellectual property comprising over 140,000 TV episodes and 3,600 film titles.