Hong Kong Rugby Union has partnered Varcis Group to push innovative sports technology in the region and conquer the Greater Bay Area. As part of the partnership, Varcis Group and the Hong Kong Rugby Union will collaborate to promote the newly formed Hong Kong Sports Week comprising the Asia Sports Tech World Series, as part of the HKSevens Festival showcase events. Thereafter, the Hong Kong Sports Week will be an annual event, held in March or April every year.
The Hong Kong Rugby Union is also keen to expand its presence in the Greater Bay Area. The duo will collaborate and jointly develop sports innovation, sports development, educational programmes, special projects and events in Hong Kong and the Greater Bay Area. Together with other industries in academic and government sectors, the two will raise awareness and adoption of technology in rugby and sports from the grassroots community up to elite competition.
Sam Pinder, chief business officer of the Hong Kong Rugby Union, also said, "Our partnership with Varcis Group aligns us with some of the most innovative thinkers, leaders and tech developers in Asia and enhances our aim of positioning the Hong Kong Rugby Union on the cutting edge of sports tech innovation and adoption. The rapid advancement in sports technology over the last decade has significantly changed the way we watch, play, and engage with sport.”
"Our strategic alignment with the Hong Kong Rugby Union will be the leg of many collaborations with sports, investment, manufacturing and governments to build a sustainable sports tech ecosystem based in Hong Kong," said Phillip King, chairman of Varcis Group.
"For decades, the Hong Kong Rugby Union has been the benchmark for sports organisations across Asia and HKSevens is the most spectacular and best organised tournament on the World Sevens Series. To maintain its status as the jewel in the crown of world sevens, they are now looking to new game- changing ideas to re-imagine the future of the athletes, fans, venues, broadcast and wider sports economy for Hong Kong and Asia," he added.
Photo Courtesy: Hong Kong Rugby Union
Strengthen your omnichannel marketing capabilities today with MARKETING-INTERACTIVE's Omnichannel Marketing Asia on 23 November. Learn ways to build an evidence-based practice, up the ante on your strategies, and be head and shoulders above your competition. Click here to register today!
Mastercard inks 5-year tie-up with World Rugby to champion women's sports
HKFC rugby section names CSM as strategic partner