USHOPAL completes new round of funding

Chinese luxury beauty and new retail group USHOPAL has secured a new round of funding which will be used to support its portfolio brands’ rapid growth in China and APAC.

The leading investor for this round includes FountainVest Partners, a leading private equity firm that specialises in global brand investment, which recently acquired the parent company of ARC'TERYX, Amer Sports. Co-investors include Cathay Capital, Zhongyuan Capital, Hengxu Capital and Dazhong Zhongsong Fund. After the addition of US$100 million, USHOPAL's investment pool now reaches US$200 million.

With gross merchandise value in 2020 surpassing US$200 million, USHOPAL has scaled a portfolio of luxury niche brands into major new luxury beauty players in China, such as Natura Bisse, Juliette Has a Gun, Chantecaille.

USHOPAL offers unique omnibranding and growth capabilities for portfolio brands with a fleet of more than 2,500 luxury influencers, an in-house content studio, branding team, an omni-channel growth team, Tmall retail operations, global logistics and Bonnie & Clyde, a chain of multi-brand brick-and-mortar brand stores and experience centres.

Unlike other beauty chains that focus on mass traffic, discounting and sample-selling without authorisation and hence cannot access top-tier locations, Bonnie & Clyde is fully authorised by the brands with full brand-dedicated zones and meet-up spaces for influencers.

“With this round of financing, the already cash-flexible USHOPAL will be even more equipped to invest in its portfolio, and Bonnie & Clyde experience centers. The USHOPAL leadership team has many years of brand-building and omnichannel-building experience, making it uniquely positioned to fuse storytelling and know-how to build up superbly differentiated niche luxury beauty brands into category leaders in China," commented Lu Guo, founder and CEO of USHOPAL.