This post is sponsored by Adjust.
Today, there are 2.2 million apps on iOS, and 2.8 million on Google Play. As the app stores become over saturated, this presents a significant challenge for app marketers: relying purely on organic installs and app stores, or search engine optimisation, is simply no longer enough to compete.
In 2021, the key to growth, scale and profit is building a solid user acquisition strategy to acquire users who go on to generate more revenue than they were brought in for.
With a specific focus on non-gaming apps such as travel, music, shopping and news, mobile marketing leader Adjust, and app monetisation expert ironSource, have teamed up to create a report that highlights app industry user acquisition trends and strategies for staying ahead of the curve.
The "Growth Strategies For Mobile App User Acquisition” e-book gives you the tips and tools required to grow your app through user acquisitions.
Exploring everything from the media sources that non-gaming apps currently rely on, to best practices for designing creatives that convert, the latest e-book from Adjust and ironSource is a complete guide to help you navigate every step – whether you’re just starting out and building your strategy from the ground up, or looking to optimise and improve your current strategy.
Powered by data from Adjust and ironSource, the report also includes useful case studies and benchmarks for KPIs such as click through rates and conversion rates, so you can see how your performance currently fares against the rest.
As the pandemic accelerates us towards a more app-focused world, 2021 will likely see businesses everywhere investing in their apps and using them as a primary channel to interact with their users.
Make sure you’re one step ahead when it comes to growing your business and proactively reaching out to valuable potential users – download the Growth Strategies For Mobile App User Acquisition e-book to learn more.