Unlockd nabs former Twitter APAC VP Aliza Knox

Mobile platform Unlockd has hired Aliza Knox as the company’s chief operating officer. Knox (pictured), formerly APAC vice president at Twitter, will leverage her long history in Asia Pacific, particularly Singapore which is a hub for growth companies in Asia, to expand the Unlockd business.

She will report to CEO and co-founder Matt Berriman and work closely with the rest of the executive team to further cement the Unlockd business as global industry-leading mobile platform.

At Twitter, Knox built and led Twitter's APAC sales teams and self-serve advertising business, launched and ran the Asia Headquarters and provided oversight for part of the LATAM operations. She previously held senior executive sales and operational roles at Google and VISA.

“Knox has an amazing track record of business growth and accomplishments regionally and globally. The team and I are excited about her joining as we expand our business into other verticals like content streaming and geographies including Asia,” said Matt Berriman, CEO and co-founder of Unlockd.

“Her wealth of experience and strong relationships will be an enormous asset as we accelerate growth towards our 2025 mission to give back $500m in Unlockd value to our consumers.”

“I have always been drawn to businesses with a strong entrepreneurial spirit that are creating value for consumers in unique ways. What is especially appealing about Unlockd is its revolutionary business model where each party in the ecosystem wins, combined with visionary leadership and a strong sense of purpose,” said Knox. Given Unlockd’s strong growth pipeline in emerging markets like Asia Pacific, I am confident my skill set will add a lot of value to the business and equally, working in this role will be a rewarding experience for me.”

This appointment shortly follows Unlockd’s recent executive team additions of Jonathan ‘JC’ Oliver who joined as global chief creative officer to lead the company’s strategic creative direction and Matt Von der Muhll, moved into the role of chief revenue officer to oversee all commercial aspects of the business with respect to revenue generation.

Unlockd rewards consumers with value like discounts off mobile phone bills, free additional data or premium entertainment content in exchange for viewing targeted ads and content when unlocking their smartphone, in turn creating value from moments spent on digital devices.

Major content and advertising partners including News UK, Twitter, Yahoo, Facebook Audience Network and high profile brands such as McDonalds, British Airways, Doritos and Uber, receive coveted first access to consumers at their most engaged moment, with Unlockd providing the opportunity to deliver the right content at the right moment, resulting in market leading engagement and click through rates.