Universal Music Group opens regional HQ in Singapore to accelerate SEA growth

Vivendi-owned Universal Music Group (UMG) has opened its regional headquarters for Southeast Asia in Singapore, under the leadership of Calvin Wong (pictured left), CEO of Universal Music Southeast Asia and SVP Asia. The Singapore office will provide support for UMG’s operations locally as well as in Malaysia, Indonesia, Indochina, Thailand, and the Philippines.

UMG aims to accelerate the company’s focus on growing the music ecosystem including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts throughout the region. According to UMG, the expansion of UMG’s artists and repertoire, commercial and marketing capabilities will provide domestic artists access to the company's global infrastructure and network around the world, as well as ensuring that its international repertoire can reach audiences throughout the region.

Marketing has reached out to UMG for additional information on marketing plans and hiring push.

Wong said the opening of the Singapore office showcases the importance of Southeast Asia in terms of musical talent and future business opportunities. "Music is more accessible than ever before, and we firmly believe there is the potential for regional and global breakthrough for our artists in the future. This strategic expansion will mean UMG is best positioned to deliver many great successes in years to come," he added.

Meanwhile, Adam Granite (pictured right), EVP, market development, UMG said the strategic expansion of UMG’s operations across the region serves as a mark of commitment and respect for both the music culture in the region, and the company's belief in its future.

Gian Yi-Hsen, executive director (conglomerates), Singapore Economic Development Board who was also present at the company's HQ opening, said that UMG's decision to anchor its Southeast Asia headquarters in Singapore attests to the nation's position as a platform to access the region’s growth potential, especially with the growing middle class in ASEAN.

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Recently, the company bolstered its leadership team in Singapore. Among the members include Elvin Eng (CFO, Southeast Asia & Korea); Gus Henderson (head of new business and brands, Southeast Asia and Korea), Daniel Haugen (VP, business development and digital); and Aerae Eun (HR director, Southeast Asia & Korea).

In the recent months, Vivendi has been in talks with companies including Chinese giant Tencent to buy a stake in UMG. An earnings report released by Vivendi in February said that UMG clocked total annual revenues of approximately US$7.15 billion and continues to be a primary driver of Vivendi’s revenue.