United looks to reimburse all passengers on overbooked flight

After an apologetic statement from United’s CEO Oscar Munez, it seems like the holding company, United Continental Holdings is taking more steps to rectify the situation where a passenger was dragged off the plane forcibly.

According to Bloomberg, the company is going to be reimbursing all passengers on the flight. This comes after several days of public condemnation for what the passenger had to go through. The issue first started after a fellow passenger put up a video of a 69 year old doctor being dragged out of the plane due to overbooking. According to several media reports, this was to make room for the United staff.

The PR frenzy even had POTUS Donald Trump calling the incident "horrible", as reported by Fortune. Since then, several media houses have also looked into the doctor’s arguably questionable past, and published articles that could potentially lead to smearing his name.

And while the PR drama continues, Munez, in a heart felt apology described the event as truly horrific and deeply apologized to the customer and to all the customers aboard.

"No one should ever be mistreated this way.   I want you to know that we take full responsibility and we will work to make it right," he said.

Several of United's competitors have also taken the opportunity to poke fun at the airline and netizens have been on fire, cooking up creative new taglines, they feel are more fitting for the troubled brand.