While you might be no stranger to United Asia Finance Limited's catchy slogan "Yes, UA!", its latest thematic campaign has extended the catchword to a series of advertising stories.
The video, dubbed "Let go of your worries", features how customers of different background occupations, and demographic groups face various kind of financial difficulties. Eventually, UA brings them relief with tailor-made and flexible loan services.
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A spokesperson from Group M told Marketing the company used to associate itself with consumer spending, but has stepped forward with this new campaign by introducing a more emotionally engaged message.
She added that the campaign has been kicked-off with multimedia covering both online and offline channels, including TV, Print, outdoor, online display and videos, product leaflets and other below-the-line items.