Unit4 appoints Cohn & Wolfe

Unit4, enterprise applications supplier, has appointed Cohn & Wolfe, along with IO, a datacentre-as-a-service provider.The agency will manage an integrated communications program for IO and a comprehensive media relations strategy for Unit4.As an enterprise applications provider, Unit4 is focused on driving its Software-as-a-service and other cloud offerings to professional sectors and similar vertical markets. Cohn & Wolfe will develop a targeted media relations strategy designed to raise Unit4’s profile with small-to-medium-sized businesses and enterprises in these sectors.The communications program for IO aims to leverage its position as a modular data provider to raise visibility of its solutions and establish thought leadership within the data center industry in Asia.The agency’s integrated approach to increase IO’s mindshare within the industry encompasses media and analyst relations, content development across traditional and social platforms and digital activities.“We are pleased to partner with Cohn & Wolfe to elevate Unit4’s positioning as a disrupter in the enterprise applications space for people-centric verticals in APAC. We are confident that they will deliver great results in driving demand and look forward to a successful collaboration with them,” said Dana Teng, APAC marketing director, Unit4 Asia Pacific.Karen Ho, group managing director, Southeast Asia, Cohn & Wolfe, said, “We are excited to work alongside innovators like IO and Unit4 to increase visibility and generate excitement around their technological leadership while driving the growth of adoption in Singapore.”“Becoming the agency of record for these well-respected brands is a strong testament to Cohn & Wolfe’s expertise in the technology sector and speaks to the growth momentum we have in the region,” said Angelina Ong, president, Asia Pacific, Cohn & Wolfe.