UNIQLO's free ride

UNIQLO's global flagship store in Causeway Bay will open to the public tomorrow and the fast fashion retailer is offering free Star Ferry rides to celebrate.

Alongside what is widely tipped to be a big marketing push across print, outdoor, social and digital media, the free ferry rides form part of its "Embracing Beautiful Hong Kong" project.

Additionally UNIQLO is expected to wrap Star Ferries running between Tsim Sha Tsui and Wan Chai and Tsim Sha Tsui and Central.

The newest store located in Lee Theatre Store Causeway Bay is the world's second "UT Store in Store" after the Ginza Flagship Store in Tokyo, offering a wide variety of full selections for customers.