Uniqlo unveils first girl-group UT collab with BABYMONSTER, dropping 2026

Uniqlo is doubling down on the K-pop wave, this time teaming up with global rookie sensation Baby Monster for its latest UT (Uniqlo T-shirt) collection—marking the brand’s first-ever collaboration with a K-pop girl group. The launch follows Uniqlo’s previous tie-up with boy group TREASURE, which launched in May this year, signalling that the Japanese retailer is becoming quite the K-pop fashion matchmaker.

Dropping 2 February 2026, the BABYMONSTER UT range takes cues from the group’s quintessential hit “BATTER UP,” translating its cool, confident energy into six graphic T-shirt designs. The tees come in a slightly wide, boxy silhouette with a sheer body material developed specially for this collab, plus options in both crew neck and V-neck so fans can style their bias in multiple ways.

Don't miss: OREO and BABYMONSTER bring cookies to the dance floor in limited-edition collab

The rollout won’t stop at the clothing rack. Uniqlo will be releasing a full slate of exclusive visuals featuring Baby Monster—think group shots, solo cuts, behind-the-scenes content, and even message videos for fans. The brand says the collection is inspired by the group’s “cool and powerful presence” on the global stage, with the visuals offering fans a peek into Baby Monster’s world.

The collection will be available several key Asian markets including Malaysia, Indonesia, Singapore, the Philippines, Taiwan, Japan, and Korea, both in stores and online via uniqlo.com.

Formed by YG Entertainment and debuting in April 2024, BABYMONSTER is a multinational group with members from South Korea, Thailand, and Japan, known for their all-rounder mix of vocals, rap, dance, and visuals, making them a natural fit for a high-energy UT drop. With K-pop fandom and fashion continuing to collide, this collab might fly off the shelves fast, as BABYMONSTER fans are already showing their excitement online. 

The girl-group has been making waves across Asia, with a slew of key brand collaborations over the past year. In October, they teamed up with OREO has teamed for a limited-edition launch that reinvents its iconic 'Twist, Lick, Dunk' ritual. The OREO x BABYMONSTER drop introduces the #TwistLickDance, a playful new way to enjoy the cookie with a custom track and choreography by the group.

Indonesia's instant coffee brand Kopi Good Day also poured fresh energy into its latte lineup with the appointment of rising K-pop girl group BABYMONSTER as brand ambassadors, marking the first Southeast Asian brand partnership for the YG Entertainment act. Unveiled under the theme "Have a Good Day with BABYMONSTER", the partnership reflects Kopi Good Day's ambition to claim deeper relevance with Gen Z by pairing its sweet, creamy latte variants with the star power of Ruka, Pharita, Asa, Ahyeon, Rami, Rora and Chiquita.

Meanwhile in April, McDonald's Hong Kong partnered exclusively with the Korean girl group BABYMONSTER to provide limited-edition collectibles as part of its latest campaign. This comes as McDonald's reintroduced the McCrispy to Hong Kong. And to further engage customers and connect with BABYMONSTER’s fans, McDonald's Hong Kong launched an exclusive ultra-limited gift: the "McDonald's x BABYMONSTER cassette photo card set”.

Last year, Suntory PepsiCo Beverage (Thailand) entered a fizzy new era with a new brand positioning and the appointment of South Korean pop girl group BABYMONSTER as ambassadors for its sugar-free range in the Asia Pacific region. In the commercial, BABYMONSTER recharges after their rehearsal with a Pepsi drink before a giant Pepsi can floats outside the dance studio and interrupts their break. With the girl-group, Pepsi also aims to appeal to the Gen Z crowd which is the heart of its new “Thirsty for More” positioning in Thailand as part of its new logo rollout campaign.

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