Global apparel retailer UNIQLO will be launching three new stores in Indonesia in September to meet “increasing consumer demand”, said a press release. The new stores, located in Batam, Jakarta and Bekasi, will bring its presence in the country to 29 stores across nine cities.
According to Naoki Kamogawa, president director of PT Fast Retailing Indonesia (UNIQLO Indonesia), the Batam outlet will mark the brand’s first foray in the city. Situated at Grand Batam Mall in Penuin, it is expected to meet the demands of local people who have had to go abroad to get the latest UNIQLO collections. “UNIQLO wants to ensure that our customers in Indonesia can get access as close as possible to our LifeWear products,” she explained.
Marketing Interactive has reached out to UNIQLO Indonesia for more comments.
The additions in Jakarta and Bekasi, meanwhile, will further strengthen Uniqlo’s existing presence. The new Jakarta store, located at the Mall of Indonesia, will be its 16th outlet in the city. It seeks to serve customers in the North Jakarta and surrounding areas. The one in Bekasi will be its second, after opening the store in Summarecon Mall Bekasi in October 2014. It is strategically located in a rapidly growing residential area, added the press release.
Kamogawa said: “We are very happy that the presence of UNIQLO for almost six years has gotten its own place for Indonesian customers. Thus, we are committed to not only presenting the best clothing products but also contributing to the surrounding community by opening employment opportunities and driving the economy in the region.”
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