UNIQLO has launched its first travellers campaign titled "Wherever You Go", and it features a series of short films on ordinary people undertaking extraordinary travel experiences around Japan.
This campaign that comes with official hashtag #UniqloWherever, will run from 16 October 2017 onwards. Through the lens, it aims to celebrate the spirit of travel and its growing importance in the lives of people across Southeast Asia. On top of that, it wants to inspire people to immerse themselves in new cultures and novel experiences to enrich their well-being, said UNIQLO's spokesperson is a statement.
In an attempt to promote the key pieces from UNIQLO’s 2017 fall/winter LifeWear collection, the films will highlight how its UNIQLO LifeWear offers the "perfect" support for experience-hungry travellers; and its wide range of innovative, stylish, and affordable clothing suitable for new climates, destinations and adventures.
Season one which kicks off on 16 October, features five travellers from Southeast Asia including Malaysia, Singapore, Thailand, the Philippines and Indonesia. They are expected to share about the travel experiences and inspirations around the cities of Japan.
At the same, the company is also running a contest to reward one lucky winner for an all-expense paid, four days, three nights' trip to Tokyo for two worth US$5,000. To participate, users will have to share his or her favourite travel photo, travel stories or inspirations with UNIQLO on Instagram using the hashtags #UNIQLOWherever and #UNIQLOSG.
This winner may also be in the running to be featured as the next traveller in the campaign’s second season during spring/summer 2018. The contest also runs from 16 October from 30 November 2017.
Check out this behind-the-scenes film which showcases interviews with its director, photographer and producer below.
Speaking at the campaign launch, Masahiro Endo, marketing director of UNIQLO ASEAN said, “We understand that our customers in the region are constantly on the go, with a passion for their next adventure. Naturally, we want to help people make the most of these special times in their lives through innovative clothing to support all types of travel experiences.”
"The campaign does a great job by telling the story of what LifeWear is about - apparel that never stops evolving because life never stops changing,” he added.