Unilever PH pioneers a mother community experience in the metaverse

Mothers in search of rewarding interactions with their peers will soon be able to do so in the virtual space through U-COINVille, a metaverse environment by Unilever Philippines. Its Baby Dove #RealMomsVillage is a new community envisioned as a virtual hub where moms can gather and thrive in parenthood; they can delve deeper into childcare and adventure at the same time.

This mother metaverse also mixes online adventures with customer experience related to Unilever brands such as Baby Dove, POND’s, and more.  Mommy customers can share parenting tips in the Care Café, while enjoying baby bath time in the Baby Dove Real Care Center. Users can socialize, shop, and play and learn to earn.

In U-COINVille, they can also reap real-life rewards, vouchers, and other incentives by exchanging the U-COINs they get while exploring the metaverse and trying out the different features within it.

“It’s always been our mission to live our purpose and offer opportunities for more meaningful connections through our products. We have seen a real opportunity of delivering functional expertise and emotional connections at once,” said Ariadne Umali, Baby Dove business performance executive at Unilever Philippines.

Sharmaine Aquilino, skin digital excellence lead, added, “This innovation in the real and virtual realms is us taking one step forward to a more progressive space where mothers go beyond nourishing their baby’s skin and  letting them  flourish in all ways possible.”