Unifi turns Fattah Amin & Amira Othman’s wedding into a national watch party

Malaysian internet service provider Unifi, has taken a novel approach to local celebrity culture with a campaign centred on the nuptials of Fattah Amin and Amira Othman. The campaign, described by Unifi as a first-of-its-kind in Malaysia, transformed the couple’s wedding into a nationwide entertainment event.

“We wanted to do more than just launch another TV app. So we thought to ourselves: what if we turned Malaysia’s biggest love story into Malaysia’s biggest watch party?” said a Unifi spokesperson. The campaign coincided with the rollout of Unifi TV 2.0, which allows viewers to “watch what you want, when you want, with no strings attached.”

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The "Setulus takdir: Fattah & Amira" ("A sincere fate: Fattah & Amira") campaign kicked off on 8 September with a 10-episode documentary series chronicling the couple’s journey. The climax was the ijab kabul (proposal) ceremony, which was streamed live exclusively on Unifi TV 2.0. To make sure no one missed it, the campaign also featured a Klang Valley-wide billboard takeover urging Malaysians to tune in.

The campaign required a high level of secrecy. “We codenamed it ‘Project secret wedding’ in-house, because the prep started months earlier and had to be top secret. Some people even thought we were launching a new Unifi original called 'Secret wedding',” said the spokesperson.

The response was overwhelming, according to Unifi. From the launch on 8 September through the live ceremony on 14 September, the campaign generated 96 million views overall, including 5.9 million views on the wedding day alone. The new streaming app also became the #1 free entertainment app on both iOS and Google Play that week.

At its core, the campaign reflected Unifi’s broader objective of “redefining entertainment in Malaysia,” said the spokesperson. By offering flexibility, personalization, and access without contracts, Unifi aims to position TV as a platform where Malaysians can enjoy a wide range of content, from Hollywood blockbusters to anime. And, as this campaign showed, even a local celebrity wedding.

As part of TM’s "Digital powerhouse 2030" vision, Unifi TV 2.0 seeks not only to simplify access but also to demonstrate that Malaysian audiences are willing to make content history when entertainment is presented in an innovative, culturally resonant way.

In March earlier this year, Unifi announced that it appointed actor and singer Fattah Amin as the brand's latest ambassador. Fattah is known for his appearances on hit Malaysian films KL Special Force and Mat Kilau, as well as TV series Keluarga Itu that aired on TV3. He also recently launched a single titled Lelaki Terakhir in February this year.

In sharing the news on social media, Unifi welcomed the actor on board with the caption “Fattah Amin dah ('has') joined team yunni! We are BFFs now. #FattahAminXUnifi". Unifi’s parent company Telekom Malaysia (TM) also commented on the partnership on its Instagram stories. It said it is “glad to have Fattah Amin with us on team yunni”. 

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